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What would bring Sir Alex Ferguson, former manager of Manchester United (English football [soccer] club) and the most-decorated manager in British soccer history, and Brandon Marshall, Wide Receiver for the Chicago Bears (NFL team), to Harvard Business School? They will both take part (Ferguson as a faculty member and Marshall as a participant) in Harvard Business School’s unique new program for individuals in sports, entertainment, and media. The Business of Entertainment, Media, and Sports is designed for senior executives in marketing, business development, and strategic planning who work for networks, publishers,...
Harvard Business School New Program: The Business of Entertainment, Media, and Sports
What would bring Sir Alex Ferguson, former manager of Manchester United (English football [soccer] club) and the most-decorated manager in British soccer history, and Brandon Marshall, Wide Receiver for the Chicago Bears (NFL team), to Harvard Business School? They will both take part (Ferguson as a faculty member and Marshall as a participant) in Harvard Business School’s unique new program for individuals in sports, entertainment, and media. The Business of Entertainment, Media, and Sports is designed for senior executives in marketing, business development, and strategic planning who work for networks, publishers,...