Yale School of Management Offering Leadership Strategies in Book Publishing Program











Yale School of Management will be offering its Leadership Strategies in Book Publishing program July 29 – August 3, 2018.

This one-week program, to be held at Edward P. Evans Hall at the Yale School of Management, is designed for leaders from publishing companies of all sizes, as well as others in the publishing industry. Representative titles of participants include CEO, president, founder, chief marketing officer, chief operating officer, editor, managing editor; marketing, sales, publicity manager/director; digital strategist; and audience development and subscription manager/director.

The course combines practical wisdom from publishing experts with research and management techniques from Yale School of Management. It presents examples of how best-in-class publishers manage their businesses, from editorial, marketing and business strategies, to digital transformation. Participants will gain new frameworks and skills in consumer-insight-driven marketing, leadership, and innovation.

Leadership Strategies in Book Publishing will focus on challenges and opportunities in publishing, including branding, organizational growth, and executive decision-making.

Topics include:

* Leadership in turbulent times

* Innovation strategy

* Rethinking consumer behavior

* Brand building in a digital age

For additional information on this program, visit the Yale School of Management Web site.

Albert & Company International, Inc. is a unique consultancy and Web publishing service for Executive Development and Advanced Management. Our vision is to help individuals gain the knowledge they need to excel, thereby increasing their efficiency and productivity, leading to better organizational growth. For more information on this and many other courses in our extensive Executive Education database, the most comprehensive and complete of its kind, visit us on the Web at http://albertconsulting.com, or email us at info@albertconsulting.com.

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