Wharton Executive Education Offering New Digital Marketing Strategies Program

Wharton Executive Education is offering a new program, Digital Marketing Strategies for the Digital Economy, designed for executives who are overwhelmed by the available marketing options and are unsure about how to proceed with a digital marketing strategy that will achieve financial returns. It is especially applicable for directors, vice presidents, managing directors, chief marketing officers, and others in roles such as Web strategy or online strategy development; marketing, new media, or digital marketing; content strategy or content development; online marketing; and social media.

This new program, led by Wharton Marketing Professor David Bell, author and world-renowned expert on digital marketing and the digital economy, focuses on developing a broader understanding and strategic perspective that integrates digital marketing into an organization’s value proposition. According to Bell, “This is not a program about Facebook, Snapchat, Twitter, and Periscope. Tools will come and go, and we will discuss current and emerging channels. But just because there are many levers available doesn’t mean you should pull them all. We will put these tools into a meaningful context that supports and sustains a digital business strategy.”

Program highlights include:

* Exploration of the fast-paced evolution of marketing strategy
* Combination of relevant theory, emerging trends, and case-study analysis
* Roadmap for navigating the digital terrain and competing with today’s digital-savvy marketers
* Expert marketing insight of Wharton’s faculty, and real-world experience from top industry professionals

Topics include:

* Frictionless commerce and the Internet law of gravity
* Online advertising: communication vs. marketing
* Omni-channel: integrating online and offline distribution
* Traditional and social media, social targeting, and social advertising

The Digital Marketing Strategies for the Digital Economy program will take place December 5 – 8, 2016 at Wharton’s Philadelphia campus.

For more information on this program, or to register, visit the program Web site.

Albert & Company International, Inc. is a one-stop shop for Executive Development and talent management. Our vision is to help individuals gain the knowledge they need to excel, thereby increasing their efficiency and productivity, leading to better organizational growth. For more information on this and many other courses in our extensive Executive Education database, the most comprehensive and complete of its kind, visit us on the Web at http://albertconsulting.com, or email us at info@albertconsulting.com.