Venkat Ramaswamy, Co-Creation Expert

 

 

 

 

 

 

 

Venkat Ramaswamy, Hallman Fellow of Electronic Business and Professor of Marketing at the University of Michigan Ross School of Business, is a globally recognized thought leader and practitioner in innovation, strategy, marketing, branding, IT, operations, and the human side of the organization. He is also an expert in Co-Creation.

Ramaswamy, along with C.K. Prahalad, in their 2004 award-winning book The Future of Competition, coined the term Co-Creation, a revolutionary business concept. Co-Creation involves redefining the way organizations engage individuals — customers, employees, suppliers, partners, and other stake­holders –bringing them into the process of value creation and engaging them in enriched experiences, in order to formulate new breakthrough strategies; design compelling new products and services; transform management processes; lower risks and costs; and increase market share, loyalty, and returns.

In addition to his teaching responsibilities and speaking engagements, Professor Ramaswamy is currently focusing on researching and writing two books, The Co-Creational Enterprise: Innovating Valuable Experiences Together With Stakeholders through Engagement Platform Ecosystems, and Co-Creation Theory and Practice: Expanding Wealth-Welfare-Wellbeing in Society and Economy.

For more information on Venkat Ramaswamy and his work, visit his Web site.

For additional information on Michigan Ross School of Business executive education programs, visit them on the Web.

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