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Venkat Ramaswamy, Hallman Fellow of Electronic Business and Professor of Marketing at the University of Michigan Ross School of Business, is a globally recognized thought leader and practitioner in innovation, strategy, marketing, branding, IT, operations, and the human side of the organization. He is also an expert in Co-Creation.
Ramaswamy, along with C.K. Prahalad, in their 2004 award-winning book The Future of Competition, coined the term Co-Creation, a revolutionary business concept. Co-Creation involves redefining the way organizations engage individuals -- customers, employees, suppliers, partners, and other stakeholders --bringing them into the process of value creation...
Venkat Ramaswamy, Co-Creation Expert
Venkat Ramaswamy, Hallman Fellow of Electronic Business and Professor of Marketing at the University of Michigan Ross School of Business, is a globally recognized thought leader and practitioner in innovation, strategy, marketing, branding, IT, operations, and the human side of the organization. He is also an expert in Co-Creation.
Ramaswamy, along with C.K. Prahalad, in their 2004 award-winning book The Future of Competition, coined the term Co-Creation, a revolutionary business concept. Co-Creation involves redefining the way organizations engage individuals -- customers, employees, suppliers, partners, and other stakeholders --bringing them into the process of value creation...