In Interbrand’s 2016 Best Global Brands report, eBay is ranked among the best global brands, coming in at No. 32.
To be included in Best Global Brands, a brand must have “expanded across established economic centers of the world and entered major growth markets” and meet the following requirements:
* At least 30% of revenue must come from outside of the brand’s home region
* Have a significant presence in Asia, Europe, and North America, with broad geographic coverage in emerging markets
* Have sufficient publicly available data on the brand’s financial performance
* Economic profit must be expected...
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