INSEAD is offering its Blue Ocean Strategy program this week, February 7 - 10, 2017, in Miami, Florida. Offering a new perspective on strategy formulation and execution, this program teaches the tools, concepts, and frameworks of the Blue Ocean Strategy theory created by Professors W. Chan Kim and Renée Mauborgne. Participants will learn how to create “blue oceans” of uncontested market space, to help make the competition irrelevant. Topics of this program include: How Blue is Your Ocean Assessment * Analyzing the "As-Is" situation facing one's business * Drawing the “As-Is” strategic canvas of the business * Evaluating the range...
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