MIT Thought Leaders Identify Upcoming Business Trends

 

 

 

 

 

 

 

 

As 2015 began, some of MIT’s thought leaders shared their opinions on up-and-coming business trends.

Entrepreneurship is on the rise

According to William Aulet, MIT Sloan Senior Lecturer and Managing Director of The Martin (1958) Trust Center for MIT Entrepreneurship, entrepreneurship is on the rise, as individuals and corporations pursue innovation and understand that entrepreneurship is a set of teachable skills and knowledge.

Companies are becoming cheaper to grow

Brian Halligan, MIT Sloan Senior Lecturer and CEO and Co-Founder of HubSpot, suggests that companies are becoming cheaper to grow. While in the past success and growth depended on money spent, it now depends more on “the width of your brain (i.e., inbound marketing).”

Better analytics, more innovation

Michael Schrage, Research Fellow at the MIT Center for Digital Business, identifies better analytics and more innovation as a trend. He notes that more and more organizations are using big data to drive experiments. “Better analytics inspire more innovative experimentation. These experiments, in turn, inform more creative analytics.”

Competitive differentiation by solving little data problems

Competitive differentiation by solving little data problems is what Steve Spear, MIT Sloan Senior Lecturer, believes to be a trend for 2015. In many cases, things that are critical are small data problems. The key to success is to master these situations through tracking events, fast learning, and updating assumptions quickly.

Smart companies will invest in employees

As many people realize that the US economy is not good, with nearly one-fourth of working adults not making enough to support a family, Zeynep Ton, MIT Sloan Professor, sees a trend toward companies increasing their interest in investing in employees, offering good jobs while creating values for customers and investors.

These thought leaders are just a small representation of MIT Sloan’s faculty for executive education programs. For more information on MIT Sloan Executive Education programs, visit them on the Web.

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