MIT Course – Revitalizing Your Digital Business Model

MIT Sloan Executive Education has announced three new sections for their highly regarded Revitalizing Your Digital Business Model course. The purpose of this course is to enable organizations to build powerful business models that can compete in the global digital economy.

Senior executives are invited to learn how to best develop their digital business model. This includes learning how to best engage their customers and create value, and will help make employees work smarter. The course combines lecture, group activities, and case studies from companies such as Amazon, Apple, and LexisNexis. Based on extensive MIT research, it will address the following issues:

– Source of competitive advantage in the digital business model

– Managing business complexity in the global digital economy

– How to ensure ongoing development and exploitation of internal and external business capabilities

– How to ensure all employees use data to contribute to business objectives

Upon completion of this course, participants can expect to know:

– Digital capabilities on which the company should focus

– Data most critical to people’s ability to work smarter

– How to derive value from business complexity while keeping that complexity manageable

– Best metrics to ensure delivery of customer satisfaction

– How to gain a competitive advantage in the digital economy

Faculty members for this course include Jeanne Ross, Peter Weill, Barbara Wixom, and Stephanie Woerner, all of who are Research Scientists at the MIT Sloan Center for Information Systems Research (CISR).

MIT Sloan’s Revitalizing Your Digital Business Model will be held October 16 – 17, 2014; June 23 – 24, 2015; and October 13 – 14, 2015 at the Cambridge, MA campus.

To learn more, you can check out the course page on the Web.

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