Columbia’s New Digital Marketing Programs

ACI is proud of our longstanding relationship with Executive Education at Columbia University in New York City. For 2014, Columbia is offering new program options in Digital Marketing Strategy. Designed for mid- and upper-level executives responsible for developing and implementing marketing strategy, Digital Marketing Strategy Week combines two programs (Digital Marketing Strategy and Digital Marketing Strategy II) in one week, allowing participants to master key principles of digital marketing and then build a personalized strategic plan.

The three-day Digital Marketing Strategy program provides case studies, tools, and best practices for digital marketing success. Digital Marketing Strategy II: Developing Your Strategic Plan is a two-day program that builds on the strategic planning framework taught in Digital Marketing Strategy to guide participants in developing personalized marketing plans. Plans can include digital tools such as content marketing, big data, digital advertising, mobile marketing, co-creation and collaboration, and social media. Executives can choose to bring their own real-world project or work on an assigned real-work project. Each option includes peer coaching and faculty guidance.

Columbia Business School Executive Education professor David Rogers teaches both of these programs. He is well known around the world as a leader in digital trends, and frequently speaks at conferences and consults for companies globally. He sees digital marketing as shifting to a more strategic industry and teaches executives how to thrive in this new framework.

For more information on Executive Education at Columbia, check out their Web site at: http://www8.gsb.columbia.edu/execed/.

Albert & Company International, Inc. is a one-stop resource center for all Executive Education programs. Our vision is to help individuals gain the knowledge they need to excel, thereby increasing their efficiency and productivity, leading to better organizational growth. For more information on these and many other courses in our extensive Executive Education database, visit us on the Web at http://albertconsulting.com, or email us at info@albertconsulting.com.