In this constantly changing digital age, it is important for successful executives to think critically and strategically about their digital and social plans. This new course, Driving Digital and Social Strategy, aims to equip participants with the tools needed to structure a successful and results-driven plan. The course centers around four themes: rethinking customers and industries; designing social and digital strategy; implementing digital and social strategies; and developing organizational capabilities. Facebook, Bank of America, and the New York Times are all companies whose brand and media strategy will be discussed. Participants will include corporate strategy decision-makers: Executives, General Managers, and Division...
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