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USC Annenberg’s Innovation Lab is home to the Edison Project, a “multi-year collaborative applied research and executive education initiative focused on anticipating and creating ways to take advantage of new trends and disruptions in the Media and Entertainment industry.” This project suggests a transition from an Information Economy to an Imagination Economy, including a vision for a new Media and Entertainment ecosystem and working with strategic partners to achieve this vision.
The Edison Project views as opportunities what most perceive as signs of disaster – revenues struggling to outpace inflation, skyrocketing production and marketing costs,...
The Edison Project at USC Annenberg Innovation Lab
USC Annenberg’s Innovation Lab is home to the Edison Project, a “multi-year collaborative applied research and executive education initiative focused on anticipating and creating ways to take advantage of new trends and disruptions in the Media and Entertainment industry.” This project suggests a transition from an Information Economy to an Imagination Economy, including a vision for a new Media and Entertainment ecosystem and working with strategic partners to achieve this vision.
The Edison Project views as opportunities what most perceive as signs of disaster – revenues struggling to outpace inflation, skyrocketing production and marketing costs,...