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The University of Michigan Ross School of Business is offering a new program, Strategic Marketing in the Digital Age, this fall. Created by Professor John Branch and Lecturer of Marketing Marcus Collins, it is designed to help participants focus less on “how” a campaign is delivered, or the delivery tools, and more on “who” they are trying to reach and the environment in which they live, filling the knowledge gaps of human psychology and strategy and showing participants how to apply the program to their work.
Topics for this five-day program include:
* Defining digital marketing
*...
Michigan Ross New Program – Strategic Marketing in the Digital Age
The University of Michigan Ross School of Business is offering a new program, Strategic Marketing in the Digital Age, this fall. Created by Professor John Branch and Lecturer of Marketing Marcus Collins, it is designed to help participants focus less on “how” a campaign is delivered, or the delivery tools, and more on “who” they are trying to reach and the environment in which they live, filling the knowledge gaps of human psychology and strategy and showing participants how to apply the program to their work.
Topics for this five-day program include:
* Defining digital marketing
*...