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Wharton Executive Education is offering a new program, Digital Marketing Strategies for the Digital Economy, designed for executives who are overwhelmed by the available marketing options and are unsure about how to proceed with a digital marketing strategy that will achieve financial returns. It is especially applicable for directors, vice presidents, managing directors, chief marketing officers, and others in roles such as Web strategy or online strategy development; marketing, new media, or digital marketing; content strategy or content development; online marketing; and social media.
This new program, led by Wharton Marketing Professor David Bell, author...
Wharton Executive Education Offering New Digital Marketing Strategies Program
Wharton Executive Education is offering a new program, Digital Marketing Strategies for the Digital Economy, designed for executives who are overwhelmed by the available marketing options and are unsure about how to proceed with a digital marketing strategy that will achieve financial returns. It is especially applicable for directors, vice presidents, managing directors, chief marketing officers, and others in roles such as Web strategy or online strategy development; marketing, new media, or digital marketing; content strategy or content development; online marketing; and social media.
This new program, led by Wharton Marketing Professor David Bell, author...