LinkedIn Offices in Sunnyvale, CA

As part one of our series on executives and media usage, we will explore some of the challenges and advantages of executives using social media. LinkedIn, Facebook, Instagram, Twitter, and Snapchat, are all social media outlets that are used to promote or increase brand exposure, which can have positive and negative effects.

Allen Morrison, Professor of Global Strategy and Leadership at Thunderbird School of Global Management and CEO and Director General at...

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